Read about Matthew Lynn (Bloomberg)'s article on a sucessful biz model -> Beatles
1. Be there first
2. Top in the curve
3. Get out before anyone else
4. Treat the product with total respect
It is amazing how the four boys started the band with 4 unique, weird looking guys! Yet, they rock! Sorry, i have very little knowledge about them, only knew John Lennon was one of them. ha.
Recently there's a new game launch, with Beatles as the theme cast. Interesting uh. And do you know that, after decades since their album release, it is still selling at their original price. Not a single cent less! So you see the power of positioning and branding yourself! Treat your product with total respect!
I think my company should learn that too :) Once premium, always premium!
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